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What is the oldest business in Iowa City? What’s its secret for lasting so long? — Becca, Iowa City, via Facebook
Determining the oldest business in Iowa City isn’t quite as simple as one might think. Does a different series of companies offering the same sort of goods and services at the same location count as one business because each bought out the prior company? If the answer is yes, then John’s Grocery is the oldest business in Iowa City.
Samuel Baker opened a grocers in the building at the corner of Market Street and Gilbert Street in 1848, and someone has sold groceries in some part of that building since that time, even as other businesses (including saloons, a barber shop, an opera company and a manufacturer of “toilet cream”) came and went in the building.
In 1948, John Alberhasky bought what was then Valentine’s Grocery (est. 1928) and renamed it John’s Grocery. The store is now owned by John’s son, William, and managed by William’s son, Doug.
Iowa City’s oldest continually operated business is only slightly younger.
In 1854, John Hands, a watchmaker and jeweler from England, opened Hands Jewelers in Iowa City.
“Iowa was pretty new then,” Bill Nusser said. Nusser, the current owner of Hands, is John Hands’ great-grandson, and the fourth generation of his family to own the store.
Iowa had only been a state for eight years when John Hands opened his store. The University of Iowa wouldn’t open its doors for another year. The Civil War was still seven years in the future.
“Family lore says my great-grandfather emigrated from Coventry because of a job offer in Elgin, Illinois, but when he got there, there was no job,” Nusser said. “What drew John Hands to Iowa City was the terminus for the Rock Island Railroad.”
“Everybody who worked on the railroad had to have a reliable watch that could be synchronized with everyone else’s, to keep trains on schedule. So, there was always work to do cleaning, repairing and regulating watches.”
Nusser sometimes thinks about how different Iowa City was when his great-grandfather started the family business.
“All roads were dirt roads, all the sidewalks were boardwalks, livestock roamed free, there were pigs in the street,” he said. “You could not have described to my great-grandfather what the world is like today, in a way that would have been credible or that he could have really understood.”
Hands Jewelers has survived the changes brought on by the Civil War and two world wars. And starting with the Panic of 1857, it has weathered more than 30 financial panics, economic crises, recessions and depressions.
“When the Great Depression hit, my grandfather accepted chickens in payment for jewelry and services,” Nusser said. “For him to have stayed open, and never miss a payroll, was pretty phenomenal.”
Nusser said he never felt any pressure at home for him to join the family business when he was kid.
“I had never thought about it. But I walked in here [the store on Washington Street, where Hands has been located for more than 100 years] one day at the beginning of summer — just to hang out, because I liked it here — and the manager at that time put a broom in my hand and said, ‘Get to work,’” Nusser recalled.
He was 15 years old. He’s worked in jewelry stores ever since, working his way up from custodial work through sales to become a jeweler himself.
“I loved it,” Nusser said. “I couldn’t believe I could get paid for doing something I loved so much.”
Nusser’s son Charlie has now taken over as the store’s manager.
“He’s been really wonderful, he runs circles around me. He’s not doing it out of a sense of obligation, he’s doing it because he really wants to, just like I did,” Nusser said.
Like his father, Charlie got his first job in the store as a teenager, sweeping up. Also like his father, Charlie never faced any pressure at home to join the family business.
“I always wanted to have one of my children come into the business, but I was always careful not to mention it at home,” Nusser said. “I would talk about my work at home, but I never said, ‘One day all this will be yours,’ or anything like that.”
“That’s the only way to keep [a business like Hands] going. I’ve seen so many stores close, because the third generation of the family that owned it was bored, so they let it fall apart or sold it.”
“You can’t keep a business like this going by having people go into it out of a sense of obligation,” Nusser said. “It has to be because the person loves it, and really wants to work there.”