About Little Village
Mission & Support
Little Village is (probably) Iowa’s most widely read independent, alternative news & culture magazine. Launched in 2001, and with roots stretching back to the early 90s, LV has been a defining cultural voice in Iowa for the last 20+ years.
The print magazine is typically 60-100 pages, and is widely available for free in Iowa, with active pickup at over 800 retail, dining, and cultural venues in Iowa City, Des Moines, Cedar Rapids, Ames, Cedar Falls/Waterloo and the Quad Cities.
Our mission is to improve Iowa by informing participation in the state’s culture and government. We are supported by (mostly) business and nonprofit advertising, paid subscriptions, and 501c3 charitable contributions in support of LV’s journalistic mission.
- Free magazines, calendars, dining & recreation guides
- This website!
- Free newsletters
- Social Media content (Instagram, Facebook, X(?))
- Advertisements for businesses, nonprofits, and institutional partners
- Event collaborations & sponsorships
Independent Iowa News, Culture & Events
In the independent, alternative media tradition, Little Village exists not only to document the communities it serves, but to advocate for and improve them. And we try to have a good time doing it. Across categories, story selection is focused on:
Quality of life — Healthcare, education, affordability, access, critical culture
Equity & justice — Environmental, racial, gender, labor and economic
Play — Each issue includes astrology, advice, pop-culture columns, humor, comics, a challenging crossword, and can’t-miss event listings
Each month, the Little Village print edition reaches an estimated 60k readers—doers, shakers, show attendees and denizens of Iowa City, Des Moines, Cedar Rapids, Ames, Cedar Falls and the Quad Cities.
Distribution is 15% by paid subscription and 85% by active voluntary pickup at over 800 high-traffic dining, retail, travel, arts, and cultural venues.
20,000 copies are distributed monthly on average, reaching an estimated 60,000 readers each month. 30,000 weekly email touches, over 30,000 unique readers each month on littlevillagemag.com, and daily social media engagement bring LV’s average monthly reach to 150,000+.
Publications and Programs
Little Village Magazine
Monthly news and culture magazine (released the first week of each month)
Annual recreation guide (June release)
Bread & Butter Magazine
Annual dining guide (August release)
Annual retail and nonprofit spotlight & philanthropic program (November release)
Best of the CRANDIC
Cedar Rapids & Iowa City awards program (December release)
Music industry educational program presented by Greater Des Moines Music Coalition and sponsored by Little Village.
Film event series presented by FilmScene and sponsored by Little Village and Bread Garden Market
Gross Domestic Product
Event series co-presented with the Greater Des Moines Music Coalition
Through journalism, essays and events, we work to improve our community according to a few core values:
- Affordability and access
- Economic and labor justice
- Environmental sustainability
- Racial justice
- Gender equity
- Quality healthcare
- Quality education
- Critical culture
Letters to the Editor
Little Village regularly publishes letters to the editor(s) both online and in print, and submissions are always welcome. We reserve the right to fact check and edit for length and clarity. Please send your letters, comments or corrections to Editor@LittleVillageMag.com.
Ad & Design Services
Little Village (and its creative agency, Little Village Creative Services) offers targeted advertising campaigns, a ticketing service, content and event sponsorships, mobile website design, custom publication and menu design, logos, photography, video and editing services. Request information at Ads@LittleVillageMag.com.
Little Village Tickets
If you run a venue, or are thinking of throwing an event, Little Village wants to be your partner. We’re local, our fees are very low (free for event organizers, low service charges for ticket purchasers) and fully customizable for concerts, festivals, races, pop-up dinners, or any event, large or small. Start selling tickets.
Witching Hour Festival
Co-produced by Little Village and the Englert Theatre, Witching Hour is a two-day festival that takes place in Downtown Iowa City each fall, dedicated to exploring the unknown, discussing the creative process, and presenting new work.
Ownership and Funding
Little Village is a registered S Corporation in the state of Iowa. Matthew Steele, a graduate of the University of Iowa who grew up in Des Moines, has been owner and president of the corporation since 2010. Funding for Little Village's coverage comes from advertising sales, community donations and LV's in-house marketing agency, Little Village Creative Services.
Little Village Staff
President, Little Village, LLC
Contact Little Village
Little Village HQ
623 S Dubuque St.
Iowa City, IA 52240
Bread & Butter Magazine