Update: The new owner of the Ped Mall building that houses Revival and the Union Bar discusses immediate plans for the property

Photo by Zak Neumann

Revival clothing boutique and the Union Bar have a new landlord. On Thursday, the Tailwind Group bought the Ped Mall building that houses both Iowa City businesses for $2.9 million.

“For us it was a chance to get on the Ped Mall and to buy a building that’s got two great tenants,” Kyle Smith, director of development for Tailwind told Little Village.

The Tailwind Group, a property management company based in Mankato, Minnesota, is best known locally as the owner of The Quarters at Iowa City, a student housing complex.

“We’ll probably occupy office space at some level in that building,” Smith said, when asked about Tailwind’s plans for the College Street space. “We’ve been interested in office space in Iowa City for some time. We’ve been renting space on Washington Street.”

The Swisher Building was sold at an auction held at the Hotel Vetro on Aug. 3. The bidding started at $500,000 and lasted for approximately 30 minutes.

In addition to plenty of space for offices — the second floor above Revival is empty, as is the entire third floor above both businesses — the top floor has walls covered in unique graffiti art. Smith said he was interested in learning more about the art and history of the building.

The sales process will take 60 days to complete; the Tailwind Group will take possession of the property in October.

Thoughts? Tips? A cute picture of a dog? Share them with LV »

The Future is Unwritten

You look to Little Village for today’s stories. Your sustaining support will help us write tomorrow’s.


$10/mo or $120/year
The cost of doing this work really adds up! Your contribution at this level will cover telephone and internet expenses for one month at the LV editorial offices.


$20/mo or $240/year
$240 is enough to cover one month’s costs for sending out our weekly entertainment newsletter, The Weekender. Make a contribution at this level to put a little more oomph on your support and your weekend.


$30/mo or $360/year
(AUTO-RENEW) connects eastern Iowa culture with the world. Your contribution at this level will cover the site’s hosting costs for three months. A bold move for our boldest supporters!

All monthly and annual contributors receive:

  • Recognition on our Supporters page (aliases welcome)
  • Exclusive early access when we release new half-price gift cards
  • Access to a secret Facebook group where you can connect with other supporters and discuss the latest news and upcoming events (and maybe swap pet pics?) with the LV staff
  • Invitations to periodic publisher chats (held virtually for now) to meet with Matt and give him a piece of your mind, ask your burning questions and hear more about the future plans for Little Village, Bread & Butter Magazine, Witching Hour Festival and our other endeavors.