
Little Village sits down with Matt Ghabel of the Motley Cow to talk about anything and everything involving the world of cooking. From chef heroes to cooking mottos, Ghabel gives us the scoop on what’s going on at the Motley Cow and even back at home in his private kitchen.
Little Village: Do you have any chef heroes?
Matt Ghabel: My current boss, David Wieseneck. The [Motley Cow] is meant to be farm-to-table food which is what I like to do, too.
LV: It seems really difficult to have all local everything
MG: Itโs nearly impossible.
LV: What makes it difficult?
MG: Itโs a lot more work from the kitchenโs standpoint, but arguably more efficient overall when you think about flavor and the relationships. We have three main farmerโs we go through: Friendly Farms, Echolective and Salt Fork Farms. Weโre all friends with all of them. Theyโll walk in the back door and all the cooks are like, โHey itโs Derek, we love you.โ
LV: So how do you communicate with your farmers?
MG: Derek [from Echolective] is the best at that. Derek will send a text message to David, twice a week with what he has and then David tells him what he wants and it will show up the next day.
LV: Do you cook a lot for yourself?
MG: I cook a lot for [my girlfriend] Jamie and I. If I were single I would never cook at home. For some reason Iโm totally content eating toast and butter.
LV: So when it comes to food and cooking, whatโs your motto?
MG: Well, Alain Ducasse said, โgood food is 60 percent ingredients and 40 percent technique.โ I think thatโs pretty spot on. To me, quality ingredients are kind of a given. All chefs cooking good food want in-season produce from local farms because it tastes the best and in a lot of cases it is actually cheaper.
LV: Have you been involved in any other cooking activities besides working at the Cow?
MG: Yeah, last year I organized a couple farm dinners. Bill Ellison and Lois Pavelka own a little restaurant in Solon, Iowa. She lets me do dinners there and use her kitchen. I did one in early august and Iโd like to do another one but it is kind of getting late. It takes like three weeks to organize it.
LV: Is it harder to do in winter?
MG: Yeah, unless I were preserving a lot of produce. Which I do try to do, just at my home on a small scale.
LV: What are you cooking with now at the Cow?
MG: Tomatoes and summer squash and zucchinis are all finishing up. What we have now is whatโs picked off the plants. The plants are all dead at this point. Especially after last night. Which means our menuโs going to be changing a lot this weekend.
LV: How do you make decisions about what goes on your menu?
MG: I like to think that [our menu] naturally evolves constantly. Itโs not like we sit down and we say, โWe need to change the menu today.โ We do it out of necessity. Itโs like, โWeโre out of eggplant we need to change that dish.โ Itโs kind of fun.
LV: Can you talk more about your 60/40 philosophy?
MG: 60 percent ingredients is whatโs local and in season, obviously. Then 40 percent itโs technique which I think is interchangeable with passion. I feel like a lot of cooks kind of think of their job as just their job and they donโt get excited about it, but a cook that gets excited about what theyโre cooking and loves to do it and is actually having fun doing it, is taking care to not skip steps and theyโre not taking short cuts so I honestly think that thatโs huge.
LV: How important are organic ingredients to you?
MG: Well, if they arenโt โcertifiedโ organic, theyโre what Bob Braverman [of Friendly Farm] called โbeyond organic.โ In a lot of ways state standards of organic are not even logical. Like, they can still use plastic and burn plastic. A lot of farmers are certified organic and they use plastic mulches over their dirt and plastic leaches into dirt and then they burn all their trash. The way I was always taught with Bob, itโs not just how youโre growing vegetables, itโs how youโre living.
LV: When did you start to think of โlocalโ as an important adjective to describe food?
MG: When I worked at Graze [in downtown Iowa City] I always kind of thought it but I didnโt know any better. I thought it was unrealistic to only support local food, and in a lot of ways it is. Iโm not going to say we donโt order food from big distributors but we weโre pretty strict about it on entrees. Itโs pretty unrealistic to try to run a restaurant year round in Iowa and not ship in produce.
LV: Was there a specific point in your life where you were like, โokay iโm going to be a chef?โ
MG: I donโt think there was a point. When I started working at the cow for sure. Learning that [cooking] wasnโt just a science, that it was an art form as well.
LV: Do you watch cooking shows?
MG: Iโm going to say yes but Iโm not proud of it. I mean [my girlfriend] likes to watch Top Chef. I think I learn things. Sometimes they do things and Iโm like, โthat sounds interesting, Iโm going to try that.โ
LV: Do you ever think of owning your own restaurant?
MG: Yes but it is so much work. If I owned my own restaurant it would be simple, and it would be strictly local food, and I would probably be closed in the winter time.
LV: What would you cook for the president?
MG: Probably duck confit because itโs the most delicious thing in the world, but my favorite thing to cook is roasted whole chicken. Brine it, and then let it sit overnight and then roast it in the oven at 300 degrees with all the vegetables — carrots, onion, potatoes — all in one pan.
LV: Is there anything you hate about cooking?
MG: I donโt think thereโs anything I hate. I mean, cutting vegetables can be a very meditative thing. A lot of cooks when they have a lot of things to do donโt take the time because theyโre too stressed out to cut it right or wash it. I think over the years Iโve kind of tricked my mind into not hating anything because I just do it every day of my life. Itโs washing dishes at home and you tell yourself you hate washing dishes, thatโs every day for the rest of your life that youโre going to hate washing dishes. You have to get over that.
LV: Are you going to cook your own Thanksgiving this year?
MG: I have a big family. [My girlfriend] and I will try to do something. Her mom is a good cook too. I usually donโt cook anything for my parents. My family is the opposite. My parents were both miserable cooks.
LV: So why do you think you like cooking, especially considering you werenโt brought up appreciating it?
MG: Honestly, I feel the rewards. I feel great when I eat good food and I know that coming from my own family eating bad and drinking soda makes me feel like sh-t. To me itโs obvious so I want to delve into eating 100 percent. Itโs like, I donโt have to do anything, just work hard and eat good food… sounds great.
LV: When is your favorite season to cook?
MG: Probably now. September, late September because everything is in season.
LV: Do you have a favorite cookbook?
MG: Iโve been reading these volumes of Modernist Cuisine [by Nathan Myhrvold]. Itโs serious. This guy invested millions of dollars into making these books. Itโs funny because every recipe is sous-vide or in a pressure cooker. David and I do not do Sous-vide. In a lot of ways it is the best way to cook but it takes the art out of it. It makes it pure science. Weโre romantic.
LV: What is โsous-videโ food?
MG: Well, thereโs no sautรฉing. Itโs all in a water bath, sealed in plastic, everything. We might get an emersion circulator but itโs just a thing you put in a bucket of water and then you put the food in plastic and you seal it and set the temperature and it cooks it at the perfect temperature for as long as you want. everything is spot on. If Iโm not reading cook books Iโm reading about home gardening. I read a lot about homesteading. I donโt know if I wanna be a chef or if I want to raise lambs and pigs. Iโve always wanted to raise animals. If it was small scale Iโd love to milk goats and make cheese. No one around here milks goats. Thereโs no local goat milk. We make our own Chรจvre at the Cow.
LV: Any recipes youโd like to share with readers?
MG: Beet Hummus, itโs so good and itโs so easy. You roast the beets and then blend them up with garlic, white wine vinegar, salt and oil. Whatโs great about this is you can substitute beet for anything: eggplant or squash — anything.
Matt does his hummus recipe โto taste.โ Here is a formula for the less adventurous:
- 4 medium beets (1/2 a pound)
- 2 tbsps white wine vinegar (or to taste)
- large pinch of salt & pepper
- 3 large garlic cloves
- 3 tblsps extra virgin olive oil
- Cut off tops of beets and wash them. Put them in a covered pan in 1/4 inch of water. Roast at 375 degrees until you can pierce them easily with a fork (usually around 40 minutes).
- Blend all ingredients in a food processor until smooth. (taste and adjust your preferred seasonings)
- Dip your chips in it (also good with cucumber and โ probably not local โ goat cheese)


You don’t know anything about organic agriculture and do a great disservice to all of our local farmers with your ill-informed comments on the topic of certified organic agriculture.
Jon:
I do actually know a lot about organic agriculture, thanks for your statement though.
I do feel like I wasn’t clear with exactly what I was trying to say about being certified organic. I was using the fact that some certified organic farms do burn plastic with the rest of their trash as an example to show that I don’t agree with what the states standards on organic are. Obviously, not all organic farms do burn plastic though. Beyond all that becoming certified is very expensive especially when you consider how much the small local farms make. I’m only defending the small farms that can’t afford or don’t agree with the states organic standard.
When dealing with local produce, being certified organic means little to me. I know the farmers that I deal with personally. I know they aren’t spraying or burning plastic.
Thanks for your concern. If you have anything else you would like to say to me just right me an email. Matt@ghabel.com
Also, I was lying about my parents being miserable cooks. They are both just fine cooks
I don’t know what your obsession is with burning plastic or where you got the idea that burning plastic is any way a part of running a certified operation but it is not. Here’s your statement in a context you certainly can relate to: “The fact is that some cooks in cafes don’t wash their hands after they go to the bathroom, that’s what I was told by someone who doesn’t work in a restaurant but cooks at home. So I don’t eat at cafes, only diners.”
So now you may be able to see the absurdity with which you are painting certified organic farmers. Nowhere in organic standards are farmers required to use plastic mulch or burn it afterwards just like there is no health code that requires not washing of hands after using the restroom. Even if one cook doesn’t wash their hands, and you know that somewhere, someone doesn’t, that does not make them a representative of the industry or of the standards. Same goes for plastic. We refuse to use disposable plastic and instead use woven polyester which has a life of 20+ seasons. It gets pulled up every fall and put down every spring. That is what I learned from working on certified farms and with certified farmers.
There is no state standard. Organic certification is established in the Organic Foods Production Act and governed by the National Organic Program in the USDA. It’s a federal program. Certification is carried out by some state agencies such as IDALS as well as a number of private certifiers. This means that everyone, across the country and the globe, needs to meet the same standard to achieve the certification. Examples of when this is important: a) those times that you reference above when you have to ship in produce to Iowa and you care to know that it was produced to the gold standard of sustainability; b) when you don’t want to make a hobby out of learning every individual practice of every farmer you buy from, certification answers these questions for you; c) when you farm in any one of the numerous rural areas of country far from major population centers and want to access the premium market and focus on farming instead of marketing yourself.
Finally, your single point of information seems to be Bob Braverman. To my knowledge, he NEVER got certified in all of his years.. Furthermore, he never had a pleasant thing to say about any of his competition. In my experience, he seemed to especially dislike the organic Amish farmers south of town (a lot of whom are certified and not particularly wealthy). So consider not taking information from someone who couldn’t or didn’t get certified and talk to a few folks who do certify.
Jon:
I think I have already made it perfectly clear that not all certified organic farms burn plastic. I’m sure most don’t. Like I said it is only an example as to why organic does not mean sustainable or even better for the environment.
All I’m really trying to say is know your farmer. Don’t trust vegetables just because they’re labeled organic.
Also, please stop making assumptions about me or my sources.
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