‘We should be building off of each other’s progress’: FilmScene and the Englert announce joint fundraising, programming campaign

Andrew Sherburne speaks with attendees during the Strength Grow Evolve launch event at the new FilmScene location in The Chauncey. Saturday, April 20, 2019. — Zak Neumann/Little Village

This Saturday, April 20, FilmScene and the Englert Theatre unveiled the steps toward a new vision: “building the greatest small city for the arts in the America.”

The outer lobby of the Englert Theatre was filled with notecards hanging from balloons, filled with statements from community members on why they find the arts important. Additional cards were available for attendees to add their own thoughts. The implication was clear: The Strengthen • Grow • Evolve campaign is intended as an outgrowth and fulfillment of the values of the Iowa City community.

The auditorium was nearly full for the announcement, which got started more than 15 minutes late, building a buzz of excitement through the crowd. I’m not sure what I expected from a mid-afternoon event that promised free fro-yo, but the number of children in attendance surprised me. Again, whether by coincidence or design (many were the families of board members), the ideas of community values were reinforced, a reminder that these organizations unite the city in many ways.

Amid a wash of performances and pageantry, from a spoken word set by Cedar Rapids’ Akwi Nji to magic by Iowa City darling Nate Staniforth, and a full-blown march from the Englert to the new FilmScene location at the as-yet-incomplete Chauncey building (accompanied by the brass band Grand Avenue Ruckus), the two organizations outlined their ideas for a unique partnership rooted in mutual respect and growing toward fostering more of the same in the Iowa City, and eventually Eastern Iowa, arts community.

“Unique” is a loaded word, but representatives from both the Englert and FilmScene, speaking with Little Village ahead of their announcement event, emphasized that their extensive research had not revealed any other organizations attempting what they have in store.

“We really see us working together in this way as a template, a stepping stone,” said Katie Roche, development director at the Englert.

People line up to get a peek at the new FilmScene location in The Chauncey. Saturday, April 20, 2019. — Zak Neumann/Little Village

So what, exactly, do these two Iowa City institutions (FilmScene celebrated five years last year and the 107-year-old Englert Theatre hits 15 years in its current incarnation this December) have in store for the community?

At the base of the Strengthen • Grow • Evolve initiative is an ambitious capital and programmatic campaign that Englert and FilmScene began running together a couple of years ago. The big kick-off event on April 20 was, Roche explained, the start of “phase three” — the “public phase” — of the initiative. It began with a developmental “leadership phase” — meeting with community leaders, other area arts organizations, social services representatives and educators to determine the feasibility of their idea and the likely community buy-in (both tangibly and conceptually). Phase two, the “quiet fundraising phase,” consisted of one-on-one meetings with potential donors, both from their own patron lists and from names suggested by phase-one contacts.

The organizations are fundraising jointly, splitting nearly everything brought in by the campaign equally between the two groups. Roche noted that, perhaps surprisingly, everyone they approached was not just open to the idea of a joint donation, but grateful. Avoiding the extra energy expended in having to navigate multiple asks from different organizations, Roche said, was value added for their donors.

A large chunk of the funds raised through this campaign — more than half of their $6.5 million total ask — is tagged for building renovation. Both the Englert Theatre and FilmScene’s Ped Mall location need extensive work. That’s the Strengthen stage of the project. And thanks to that early, quiet fundraising, it’s gotten a head start. So far, early efforts have brought in $1.6 million from community members and businesses and a $1 million contribution from the City of Iowa City itself.

Grand Ave Ruckus leads a procession from Englert Theatre to the new Film Scene location at The Chauncey. Saturday, April 20, 2019. — Zak Neumann/Little Village

The Grow stage moves into fruition this fall, with the opening of FilmScene’s Chauncey space, which they hope will open by August or September of this year. The space will double their number of screens, and Andrew Sherburne, one of FilmScene’s founders, hopes it will eventually be recognized on the national level as “an important place for cinema in the Midwest.”

“The best version of what we can be at FilmScene is to be a space where everyone can come together to experience art and have conversations as a community,” Sherburne said.

Pursuant to that, and in addition to shoring up and nurturing the two festivals already established by the Englert (Mission Creek and Witching Hour), there’s a new festival on the horizon for 2020: Refocus, a film festival that trades on Iowa City’s status as a City of Literature by highlighting films adapted from literary works.

But it’s the lessons that they’re learning in the process of the Strengthen step, and implementing as they Grow — what Sherburne calls a “case study for deeper collaboration” — that will really drive them forward as they Evolve.

“There is a kind of ‘a rising tide lifts all boats’ situation,” Sherburne said. “That’s one of the goals of this campaign.”

As FilmScene Executive Director Joe Tiefenthaler said during the event, the two organizations knew they “could do something [for the community] that was more than bricks and mortar.”

Grand Ave Ruckus leads a procession from Englert Theatre to the new FilmScene location at The Chauncey. Saturday, April 20, 2019. — Zak Neumann/Little Village

“It would be great to have national recognition,” Roche said of the campaign’s stated goal to build the greatest small city for the arts in America. “But what I care about the most is that our organizations are strong and sustainable, that they continue to expand on who they’re serving … and that they continue to innovate in how they collaborate with the cultural trust.”

A big part of that will be their new shared resource — a Community Engagement Director who will facilitate the organizations’ outreach to schools (one of their hopes is that each one of the roughly 14,000 students in the Iowa City Community School District will engage meaningfully with the arts and with their organizations before graduation) and to community organizations.

“We talk a big game about being welcoming,” said Englert executive director Andre Perry of the Iowa City community during the event. “But we really have to live up to that … How are we setting [arts experience and access] up for the next generation?”

The Community Development Director, a three-year pilot program for a full-time, shared staff member, will also help to open the lines of communication with other arts organizations in the community.

“Part of what we want to do after we’ve met some of the big capital goals for this,” Sherburne continued, “is devoting resources to convening other arts organizations in town.”

One of the theaters at the new FilmScene location in The Chauncey. Saturday, April 20, 2019. — Zak Neumann/Little Village

But when that happens, Roche said, “We don’t want to dictate … We’re just really excited about sharing what we’ve learned.”

Both Roche and Sherburne see this unlikely collaboration in fundraising, in outreach, and even in staffing between two organizations that might otherwise be considered in competition with one another as a concrete way forward for other arts organizations in town. They believe that collaboration is the key to future success.

“Learned experiences resonate with people,” Roche said. “People shouldn’t have to reinvent the wheel … we should be building off of each other’s progress.”

[gravityform id="17" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper your-village-form_wrapper' id='gform_wrapper_17' ><a id='gf_17' class='gform_anchor' ></a><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_17' id='gform_17' class='your-village-form' action='/we-should-be-building-off-of-each-others-progress-filmscene-and-the-englert-announce-joint-fundraising-programming-campaign/#gf_17'> <div class='gform_body'><ul id='gform_fields_17' class='gform_fields top_label form_sublabel_below description_below'><li id='field_17_7' class='gfield gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below field_description_below gfield_visibility_visible' ><h3 style="font-weight:800; font-size:34px;">Let's get started</h3> <p style="font-size:18px;">Fill out this form and we'll contact you with information about marketing with Little Village!</p></li><li id='field_17_4' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label gfield_label_before_complex' for='input_17_4_3' ></label><div class='ginput_complex ginput_container no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gfield_trigger_change' id='input_17_4'> <span id='input_17_4_3_container' class='name_first' > <input type='text' name='input_4.3' id='input_17_4_3' value='' aria-label='First name' tabindex='2' aria-invalid="false" placeholder='First name'/> <label for='input_17_4_3' >First</label> </span> <span id='input_17_4_6_container' class='name_last' > <input type='text' name='input_4.6' id='input_17_4_6' value='' aria-label='Last name' tabindex='4' aria-invalid="false" placeholder='Last name'/> <label for='input_17_4_6' >Last</label> </span> </div></li><li id='field_17_5' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_17_5' ><span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_17_5' type='text' value='' class='large' tabindex='6' placeholder='Company name' aria-required="true" aria-invalid="false" /></div></li><li id='field_17_3' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_17_3' ><span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_3' id='input_17_3' type='text' value='' class='large' tabindex='7' placeholder='Your email address' aria-required="true" aria-invalid="false"/> </div></li><li id='field_17_8' class='gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_' ><label class='gfield_label' for='input_17_8' >Phone</label><div class='ginput_container'><input name='input_8' id='input_17_8' type='text' value='' /></div><div class='gfield_description'>This field is for validation purposes and should be left unchanged.</div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_17' class='gform_button button' value='SUBMIT' tabindex='8' onclick='if(window["gf_submitting_17"]){return false;} window["gf_submitting_17"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_17"]){return false;} window["gf_submitting_17"]=true; jQuery("#gform_17").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=17&amp;title=&amp;description=&amp;tabindex=1' /> <input type='hidden' class='gform_hidden' name='is_submit_17' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='17' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_17' value='WyJbXSIsIjlmNzc1YTEyZmZjNmYyODk5Mzk0NDM3ZjRlOGYyZDNmIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_17' id='gform_target_page_number_17' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_17' id='gform_source_page_number_17' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="154"/><script>document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_17' id='gform_ajax_frame_17'>This iframe contains the logic required to handle Ajax powered Gravity Forms.</iframe> <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 17, '' );jQuery('#gform_ajax_frame_17').load( function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_17');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_17').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;if(is_form){jQuery('#gform_wrapper_17').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_17').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_17').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_17').offset().top); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_17').val();gformInitSpinner( 17, '' );jQuery(document).trigger('gform_page_loaded', [17, current_page]);window['gf_submitting_17'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_17').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_17').offset().top);jQuery(document).trigger('gform_confirmation_loaded', [17]);window['gf_submitting_17'] = false;}, 50);}else{jQuery('#gform_17').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [17, current_page]);} );} );</script><script type='text/javascript'> if(typeof gf_global == 'undefined') var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2},"base_url":"https:\/\/\/wp-content\/plugins\/gravityforms-asdf111aasdfffs-nope","number_formats":[],"spinnerUrl":"https:\/\/\/wp-content\/plugins\/gravityforms-asdf111aasdfffs-nope\/images\/spinner.gif"};jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 17) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [17, 1]) } ); </script>