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Fashion Forward: JoAnn LS says ‘fuck the rules’ when it comes to fashion


“Who cares if other people aren’t into it?” says JoAnn LS. “It’s not about other people, it’s about what makes you feel good.”

The Iowa City hairdresser and salon owner tries to make her personal style a genuine expression of who she is, and is always searching for “clothing that has some sort of sense of fun.”

Presented by Revival Clothing Store


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