Alvvays brings top-notch indie pop to the Blue Moose

Alvvays w/ Sun Club

Blue Moose Tap House — Dec. 12 at 9 p.m.

Canadian indie pop band Alvvays make their Iowa City debut Friday at the Blue Moose Tap House. Alvvays (pronounced “always”) has been one of the more notable bands to emerge in 2014, and for good reason. Their self-titled breakout album is a brisk yet captivating 30 minutes, chock full of fuzzy guitars and tight hooks.

Rarely is there a dull moment on the album, but the anthemic single, “Archie, Marry Me” is the obvious standout track. In the song, frontwoman Molly Rankin recognizes her lover’s “contempt for matrimony” but refuses to accept the idea of marriage as a banal endeavor. She even offers to compromise on extraneous details like “invitations, floral arrangements and breadmakers”. It’s a tight pop song that captures the anxiety of a generation searching for something to hold onto.

Perhaps that’s too grandiose an analysis (or I’m just projecting), but this spirit of romantic yearning and uncertainty shines throughout each of their songs. In a genre oversaturated with similar sentiments, Alvvays’ vibe feels fresh. Alvvays is undoubtedly a solid release, and has garnered the band both critical acclaim and a rapidly growing fanbase. With year-end “best of 2014” lists trickling in, I expect to see this one make the cut for many.

Alvvays perform at the Blue Moose on Dec. 12 — photo by Paul Hudson (Creative Commons)

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