Your Village: Why is Quaker Oats dropping Aunt Jemima?

Have a question about what’s going on in your community? Ask Little Village. Submit your questions through the Your Village feature on our homepage, or email us at So Quaker Oats is finally dropping the Aunt Jemima brand. What’s the origin story there? I’ve read a lot of debate about it. And did they […]

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How Quaker Oats became a household name

The most remarkable thing about oatmeal being a popular breakfast item in America is nobody thinks it’s remarkable that oatmeal is popular. It’s a sign of how successful Quaker Oats’ marketing has been. Because even though oats are one of the oldest cultivated grains, before Quaker Oats, most Americans had little interest in eating oat […]

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