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Revival to take over Soap Opera space


Revival Soap Opera
Revival plans to take over the Soap Opera storefront. — photo by Kate Conlow

After the Soap Opera announced its plans to close in January after 34 years in business, many in Iowa City have been mourning the inevitable loss of a downtown fixture. But plans are already underway for the storefront as next-door neighbor, Revival, intends to expand into the space and be open by March.

Revival sells women’s new and consignment clothing, as well as a small selection of men’s clothing, accessories and gifts. The larger store will include a studio and shipping space to expand Revival’s online retail operations, as well as provide more room for new and existing items.

“Our main reason for taking over the space is to expand a few of our categories we already offer, such as men’s, shoes and gift items,” said Sheila Davisson, owner of Revival.

As for the aesthetics of the space itself, Davisson plans to make a few small changes in order to transform the space into one fitting for Revival’s use, but no major structural changes will be made and the wall between the two businesses will remain standing.

“Just a bit of a freshening up with paint, decor and some new fixtures to accommodate clothing,” said Davisson.


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