Advertisement

RAGBRAI reveal: Iowa City’s logo and plans for the last overnight stop of RAGBRAI unveiled


Nancy Bird and Geoff Fruin hold up an Iowa City RAGBRAI T-shirt, while Joshua Schamberger speaks at MERGE, April 17, 2018. — photo by Jason Smith

The logo for RAGBRAI’s first overnight stop in Iowa City in 42 years was revealed during a press conference at MERGE on Tuesday morning.

Joshua Schamberger, president of Think Iowa City, explained that the logo was designed to incorporate the Old Capitol — “the most iconic building both in the city and the University of Iowa campus” — and combine cycling with a nod to Iowa City’s status as a UNESCO City of Literature.

“So how do you connect the book world to the cycling world?” Schamberger said. “That’s where we’ve created the play on words: ‘Book it to Iowa City.’”

Iowa City RAGBRAI logo

In addition to the logo unveiling, the speakers at the press conference also provided some information about how the city will greet the RAGBRAI participants on Friday, July 27, following their 57.6 mile ride from Sigourney.

“We will shut down the streets of downtown Iowa City to cars and establish an open container area,” said Nancy Bird, executive director of the Iowa City Downtown District. Bird said the events downtown would be similar to the 2017 Downtown Block Party.

“Entertainment will include several stages of live music, games and other surprise elements that will be announced at later dates as plans are finalized,” she explained.

The main stage will be at the intersection of Clinton Street and Iowa Avenue, adjacent to the Pentacrest and featuring the Old Capitol as a backdrop.

Unlike most overnight cities, Iowa City will not be setting up a municipal beer garden as a way of raising money to cover RAGBRAI-related expenses. Instead, visitors will be encouraged to patronize downtown restaurants and bars.

“We’re extremely excited to announce that the last night of RAGBRAI will highlight the culinary offerings of over 100 of our downtown restaurants and bars,” Bird said.

Iowa City will be relying heavily on sales of merchandise with the official Iowa City RAGBRAI logo to cover costs.

“T-shirt sales are a huge part of the financial equation to make this work,” Iowa City Manager Geoff Fruin said. “So, please go out and purchase a T-shirt.”

The shirts are available on the Iowa City RAGBRAI website. Anyone interested in helping with RAGBRAI can register to volunteer on the site, as well.

BECOME A SUPPORTER

July 2020 marks Little Village’s 19th anniversary. With our community of readers alongside us, we’ll be ready for what the next 19 has in store.

SUBSCRIBE

Any funds left over after all the RAGBRAI expenses are covered will be donated to the United Way of Johnson and Washington Counties.


Thoughts? Tips? A cute picture of a dog? Share them with LV » editor@littlevillagemag.com

Advertisement

Summer Programs 2020

Get 150+ local restaurants delivered to your door in the Iowa City & Cedar Rapids areas!

HAPPY BIRTHDAY TO US!

July 2020 marks Little Village’s 19th anniversary. With our community of readers alongside us, we’ll be ready for what the next 19 have in store.

BECOME A SUPPORTER:

Regular

$10/mo or $120/year
(AUTO-RENEW)
The cost of doing this work really adds up! Your contribution at this level will cover telephone and internet expenses for one month at the LV editorial offices.

Italic

$20/mo or $240/year
(AUTO-RENEW)
$240 is enough to cover one month’s costs for sending out our weekly entertainment newsletter, The Weekender. Make a contribution at this level to put a little more oomph on your support and your weekend.

Bold

$30/mo or $360/year
(AUTO-RENEW)
LittleVillageMag.com connects eastern Iowa culture with the world. Your contribution at this level will cover the site’s hosting costs for three months. A bold move for our boldest supporters!

All monthly and annual contributors receive:

  • Recognition on our Supporters page (aliases welcome)
  • Exclusive early access when we release new half-price gift cards
  • Access to a secret Facebook group where you can connect with other supporters and discuss the latest news and upcoming events (and maybe swap pet pics?) with the LV staff
  • Invitations to periodic publisher chats (held virtually for now) to meet with Matt and give him a piece of your mind, ask your burning questions and hear more about the future plans for Little Village, Bread & Butter Magazine, Witching Hour Festival and our other endeavors.