Scout Men’s Store, Sneak Peek
Scout Men’s Store (124 E. Washington St.) — Thursday, Sept. 8 at 6 p.m.
A new contemporary men’s retailer is coming to downtown Iowa City — but only for a short while. Scout Men’s Store, a menswear pop-up co-owned by Catherine Champion (of Catherine’s Boutique), Jaime Boling and Jil Dasher, is hosting its sneak peek, soft launch tonight at 6 p.m. Attendees will be treated to free beer and a first glimpse of the campfire-themed decor, as well as many of the products and brands the shop will sell.
After a delayed launch, Scout officially opens tomorrow and will feature largely American brands and designers. Currently in stock are items by Billy Reid and Citizens of Humanity, as well as denim and cashmere products to stock up on for the chilly nights to come. Scout and Jonnie 5 Apparel, an Iowa City-based graphic design and apparel company, have also collaborated on exclusive high-quality Scout t-shirts.
Some brands will be missing from the soft launch — including Grayers (founded by a Ralph Lauren veteran), the surf-inspired line Faherty and minimalist brand Wings & Horns — but will be in stock by the end of Scout’s first fully operational week.
“Scout appeals to the ageless guy who appreciates nicer things and is looking to integrate one or two nice pieces with their regular wardrobe. There’s a focus on ‘American authenticism’ — our denim is all-American, we’re bringing in boots from the Wisconsin brand Thorogood, and want to focus on iconic American brands,” Champion said. “We want to pay attention to the way people live today, transitioning from day-to-night, in a modern, mobilized culture.”
Scout is looking to be a refreshing addition to the downtown clothing scene. However, Scout is only occupying this downtown space for two months. Champion said this pop-up is intended as an experiment.
“We’re going to see if it’s awesome — see what works and what doesn’t — as we actively search for a permanent location,” she said.
The Scout co-owners are hoping to have a permanent storefront up and running by the start of 2017.