A ratings report published Monday by Sports Media Watch includes some disheartening news for Cyclone fans: Iowa State’s game last Saturday against Baylor University may have been the lowest rated primetime college football broadcast of all time, across all networks.
According to the report:
The Baylor/Iowa State college football game drew a 0.9 overnight rating on FOX Saturday night, down 25% from Arizona/Washington last year (1.2), down 68% from Texas/Oklahoma State in 2012 (2.8), and tied as the lowest overnight ever for primetime college football on FOX. Fresno State/USC drew the same overnight in week one.
The 0.9 is very likely the lowest ever for primetime college football on any broadcast network.
Is this news? Not quite, but it is pretty impressive. Just imagine: All of those people, all across the country, joining hands and collectively deciding, “Nah, no thanks,” before flipping to the next channel. The lack of enthusiasm is downright palpable!
You could almost argue that through our nation’s collective disinterest, Iowa State has brought us all a little closer together.
It’s a beautiful thing.