Advertisement

The Cedar Rapids convention center and arena is now the Alliant Energy Power House


A rendering of the Alliant Energy Power House sign that is expected to be installed within the next few weeks. — photo courtesy of Alliant Energy Power House’s Facebook page

People driving along First Avenue in downtown Cedar Rapids will soon see a new name on the city’s convention center and arena — Alliant Energy Power House.

City officials announced the 12-year naming rights agreement at a press conference Friday morning. The agreement, which became effective on July 1, starts at $300,000 per year, with an option to renew for an additional five years.

“This venue is a critical amenity for our community, and one we take a lot of pride in,” City Manager Jeff Pomeranz said during the press conference. “It is a huge economic driver to the downtown district and draws visitors from all over the country.”

Cedar Rapids press conference

The City of Cedar Rapids is set to unveil a new strategic partnership for its downtown hotel, convention center and arena complex.

Posted by KCRG-TV9 on Friday, October 23, 2020

The facility first opened in 1979 as the Five Seasons Center. The venue closed in 2012 and underwent a renovation before reopening in 2013, Pomeranz said. It has been known as the U.S. Cellular Center for the last seven years.

The complex has more than 300,000 guests each year attending weddings, conventions, concerts, sports championships and other events, Mayor Brad Hart said.

Jay Anderken, general manager of the adjoining city-owned DoubleTree by Hilton Hotel, said the hotel is pleased to be partnering with Alliant Energy. (The DoubleTree will keep its name since it is not part of the naming rights agreement.)

“The value of that contract is just over $4 million for this facility in our community, and it will give us the opportunity to continue to bring top acts in here,” Anderken said.

The naming announcement is “just one example of our ongoing commitment” to supporting Cedar Rapids, said Terry Kouba, Alliant Energy’s senior vice president of utility operations.

“2020 has been a very challenging year in many, many ways, and as we finish out the year and look forward to the future, Alliant Energy remains committed to this community,” Kouba said. “… The Alliant Energy Power House allows us to connect with our customers and further growth and development in this wonderful community and the surrounding area for many years to come.”

A rendering of another sign that will be installed highlighting the Alliant Energy Power House. This sign will be viewed from I-380. — photo courtesy of Alliant Energy Power House’s Facebook page

Thoughts? Tips? A cute picture of a dog? Share them with LV » editor@littlevillagemag.com

Advertisement

stanleymuseum.uiowa.edu/events

Advertisement

Summer Programs 2020

Get 150+ local restaurants delivered to your door in the Iowa City & Cedar Rapids areas!

Don’t let other people’s opinions win.

Vote for your favorite people, places and events in the Iowa City-Cedar Rapids area! In a time when local businesses need our support more than ever, your vote will send a little love to the places that make our community special. And don’t forget to tell us why—the best comments will be published in our December Best of the CRANDIC 2021 issue! Voting ends September 30.

Read the Best of the CRANDIC issue, on stands now

The Future is Unwritten

You look to Little Village for today’s stories. Your sustaining support will help us write tomorrow’s.

Regular

$10/mo or $120/year
(AUTO-RENEW)
The cost of doing this work really adds up! Your contribution at this level will cover telephone and internet expenses for one month at the LV editorial offices.

Italic

$20/mo or $240/year
(AUTO-RENEW)
$240 is enough to cover one month’s costs for sending out our weekly entertainment newsletter, The Weekender. Make a contribution at this level to put a little more oomph on your support and your weekend.

Bold

$30/mo or $360/year
(AUTO-RENEW)
LittleVillageMag.com connects eastern Iowa culture with the world. Your contribution at this level will cover the site’s hosting costs for three months. A bold move for our boldest supporters!

All monthly and annual contributors receive:

  • Recognition on our Supporters page (aliases welcome)
  • Exclusive early access when we release new half-price gift cards
  • Access to a secret Facebook group where you can connect with other supporters and discuss the latest news and upcoming events (and maybe swap pet pics?) with the LV staff
  • Invitations to periodic publisher chats (held virtually for now) to meet with Matt and give him a piece of your mind, ask your burning questions and hear more about the future plans for Little Village, Bread & Butter Magazine, Witching Hour Festival and our other endeavors.