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Marketing and the Library Blog in a Social Media Age

 
 
 

Hello ICPL!

 

My name is Drew Bulman…

.

Here are some (fun?) facts about me:

 

  • Joined Little Village in 2009

  • Graduated from UI that same year

  • My role at Little Village is complicated…

 

Can I tell you a little bit about my typical day?

…I think that might add some helpful context.

.
 

 
 

Lets talk about writing for a minute.

 

  • Writing vs. writing for audience

  • Adjusting style (forget some rules)

  • Utility over prose

  • The reader’s shoes

  • Consider the smartass

 
 
 

Writing Continued: Visualizing and packaging content

 

  • Develop a routine

  • Facilitate information gathering though digital literacy

  • Find out what people are talking about RIGHT NOW

  • Be curious, pick up the phone

  • Visualize the package and its tone

 

 
 
 

Avenues for expanding reach

 

  • Hedging: Do as I say, not as I do…

  • Non-local entities

  • Secondary communication

 

Social media…

 

  • Commands, and other tools

  • Balancing efficacy with tact

  • REALLY balancing efficacy with tact

  • Refine your social media budget

  • Don’t ignore the visual component

  • Scannable, quick, active, educational

  • What’s effective, statistically? Timing? Character count?

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