As a Netflix member I received on July 12 an email that began:
We are separating unlimited DVDs by mail and unlimited streaming into two separate plans to better reflect the costs of each.
The message went on to say that my Netflix service of $9.99 a month, which allowed unlimited streaming and a constant queue of DVDs, was now going to be split into two services, one for the streaming and one for the DVDs. For exactly what I was getting before it was now going to cost $15.98, a 60% cost increase.
On Sept. 19 my inbox contained an email that began:
I messed up. I owe you an explanation.
Respectfully mine, Reed Hastings himself–a co-founder of Netflix–went on to observe that many customers were strangely upset that they’d been blatantly taken advantage of. To allay all concerns, he explained that Netflix had “realized that streaming and DVD by mail are really becoming two different businesses”: Netflix, which would stick to streaming movies, and a new mailing business by the name of Qwikster (which to me suggests movies with a more specialty purpose). Now it all made sense why I was paying 60% more for the same service! Thank you, Reed Hastings.
Then, on Oct. 10, I received another email, this time from the whole “Netflix Team.”
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password…in other words, no Qwikster. While the July price change was necessary, we are now done with price changes.
In other words, “All the things that don’t affect you have been shuffled and reshuffled, but don’t worry, the price goes way up just like it always did.”
I’ve gone ahead and written their next email for them.
It is now even clearer that we actually do need to split into two, as we were going to do before we decided not to, before we decided we need to. We’ve given this a lot of thought. And it turns out the paperwork already went through. So, technically we’re already paying taxes on Qwikster, which it’s now clear that we need to rename Kwixtar for tax purposes.
In short, two websites, one account, with two passwords depending on which version of the account you want to access, unless you triple what you were paying and get the one-account-one-password option, otherwise double the money we originally asked for and it seems we’ve lost our deal with Universal. And Lionsgate. Otherwise, everything is just like it used to be, unless our deal with the major networks also changes, which is another reason we need to change the name to Kwixtar–but that’s another story.
Once these changes have gone through, and we’ve adjusted to any other bumps down the road, we’re absolutely done with changes. Same old Netflix-Qwikster/Kwixtar you once almost knew.*
If you do regrettably choose to discontinue service, you must take the simple step of accessing your old account and deactivating it with the original password plus the one we assigned the original “Qwikster” account, which we’ve since deactivated and changed, and then after returning all outstanding DVDs, once more deregistering all accounts with the above simple step.
Co-Vice-President Otto B. Trustworthy
*Subject to reversal.
**Except for the conditions on pages 12-39 of our membership terms.
And for some reason I’m still shelling out the $15.99 a month.*